Program Profile

Wayra

Madrid, Spain (teams in 9 countries incl. Brazil, Colombia, Mexico, Peru)Varies by program
A night view across Madrid from above
Wayra is based in Madrid, Spain (teams in 9 countries incl. Brazil, Colombia, Mexico, Peru). Pictured: Madrid.Madrid — photo by Tim Adams, CC BY 2.0, Wikimedia Commons

Quick facts

Headquarters
Madrid, Spain (teams in 9 countries incl. Brazil, Colombia, Mexico, Peru)
Founded
2011
Model
Corporate venture-client + investment
Duration
Varies by program

About

Telefónica's startup accelerator, reshaped in 2018 into a corporate venture-client model: startups get funding plus access to Telefónica's 380-million-customer base and business units. Wayra has invested in 100+ Latin American startups across AI, IoT and cybersecurity.

Before you apply anywhere

Profiling Wayra here is informational, not an endorsement or a guarantee of acceptance. Every program has its own selection bar, terms and fine print — verify current details on the program's own site before applying.

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A corporate venture-client model, not just an investor

When a telecoms group runs an accelerator, the most valuable thing on offer is often not the cheque but the possibility of becoming a supplier to the parent company. A signed pilot with a large corporate is worth more than the investment to most early startups — and it also creates concentration risk, because a single customer can dominate revenue for years.

Who it suits

B2B startups whose product a large telecoms or infrastructure operator could plausibly buy, and whose founders can survive a long corporate procurement cycle without running out of cash.

Frequently asked questions

Does Wayra take equity?
Its model is: Corporate venture-client + investment. Terms change over time and can vary by cohort — confirm the current deal directly with the program before applying.
Is Wayra only for companies based in Latin America?
Not necessarily — several programs profiled here accept applicants globally but run a Latin America-specific track or regional office. Check the specific program's eligibility criteria.
Where does this information come from?
Compiled from the program's own site and public press coverage as of the review date above. Accelerator terms, funding amounts and program structure change between cohorts — confirm anything load-bearing directly with Wayra.